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Corporate Culture 

Enterprise tenet: grow together and share success


We grow together with our employees to realize their pursuit of career, self affirmation and transcendence - create opportunities for employees

We grow together with customers and share the joy of asset appreciation with customers - creating value for customers

Partners grow together, share resources, complement each other's advantages, unite with each other and build brilliance together
We grow together with society, promote national economic development, revitalize national scientific and technological progress - and create benefits for society


Enterprise spirit: innovation, pragmatism, dedication and efficiency


Innovation is the soul of the company and the eternal driving force of career development
Tell the truth, make practical moves, do practical things and achieve practical results
Respect your career, treat your career with respect and piety, and regard your career as your bounden duty
Just think of doing it, do it immediately, absorb it quickly, change it quickly and act quickly.

Management policy: 

Guided by the market, led by products and sales, supported by brands and services, and based on technology research and development

Management mode:

People-centered. Employees are the owners of the company. Work is for the company and individuals to grow together. At the same time, working better also reflects their own value.
Performance oriented, comprehensively evaluate employees from three aspects: morality, ability and performance
Pay attention to institutionalization, process and standardization
Attach importance to resource integration, including technical resources, market resources and human resources
Efficiency principle and satisfaction principle

Human resource management ideas:

Mission: to establish a learning organization and provide a stage for all capable talents who want to do something to give full play to their talents
Job analysis, evaluation and salary
Capability model and performance management
Core team management and training
Human resource demand and recruitment strategy
Attracting and encouraging excellent talents to give full play to their potential is the key to our sustainable development

Adapting to rapid changes is the objective requirement for talents in the Internet era. Only by adhering to learning and continuous development and improvement can we keep up with the pace of the development of the times.